On successful completion of the course, one will be equipped with the necessary skills and knowledge to:
- Assess the place of language within systems and processes of communication generally;
- Describe particular usages of language, for example at the levels of pronunciation, lexicogrammar, discourse structure and functioning;
- Appreciate relationships between language forms and the social and cultural contexts where they are used;
- Analyse the specific demands and constraints of using language and communicating within particular institutional and professional settings, such as the mass media, medicine, education (including language education), business and industry;
- Appreciate the shared elements of human communication processes and explore their diversity and their central relevance to contemporary social life;
- Analyse the communication practices that sustain and constitute social institutions such as the newspaper, TV and film industries and critically appraise their output;
- Identify generic categories within types of media communication and understand their constitution as cultural products.